Community Engagement is Prime Lens’s grassroots initiative bringing free media training to underserved areas across South Africa. We arrive with cameras, laptops, and instructors—you bring the stories your community needs to tell.
TELL STORIES THAT MATTERMEDIA FOR SOCIAL CHANGESUPPORT YOUTH CREATORS
Together, We Can Give The Youth a Platform to Shine
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PRIME LENS MEDIA HUB IS YOUR LAUNCHPAD INTO MEDIA
We exist to break down barriers in Africa’s media industry. Through hands-on training, professional mentorship, and real-world experience, we’re empowering youth aged 16-35, especially those from underprivileged communities to become the filmmakers, journalists, and digital creators shaping tomorrow’s narratives. Prime Lens brings industry-grade media education to you.
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Our Programs
What Drives Prime Lens Media Hub
We believe that media is more than storytelling — its a tool for transformation. Our values reflect our mission to empower young voices, foster creative expression, and build communities that thrive through collaboration, growth, and purpose.
Every project we take on is guided by the belief that film, media, and creativity can drive social change.
Breaking Down Barriers
Most Africans can't afford expensive film schools. We provide free or low-cost training with industry-standard equipment, bringing opportunities directly to underserved communities.
Your Story Matters
African media needs voices from every township, every province, every background. We prioritize training talent that reflects the true diversity of our nation.
Real Skills, Real Careers
Our Students don't just learn theory—they create content that gets seen, secure internships with major broadcasters, and launch successful freelance careers.
Impact Through Media
Ubuntu in Action. When one person learns, they teach others. Our alumni return as mentors, trainers, and community leaders, creating a ripple effect of empowerment.
What people say
"Before Prime Lens, I was shooting videos on my phone with no idea what I was doing. StoryLab taught me everything—camera work, editing, storytelling structure. Six months later, I landed an internship at a production company in Joburg. This program changed my life."
"As a young woman from Soweto, I never thought media was for someone like me. SheShoots showed me I belong here. Now I'm freelancing for community newspapers and documenting stories that matter to my people."
"The Media Mentors Network connected me with a BBC producer who guided my career transition. I went from zero experience to launching my own podcast about youth entrepreneurship in South Africa. The support here is unmatched."